我的土味
My Earthy Taste

留洋四鏢客｜The Middleman, Backpacker, Alien Species, and Time Traveller
2019 Jul, TK+ Gallery (Taipei, TW)

邊境旅行｜Petamu Project 2018 Sept, Open Contemporary Art Centre (Taipei, TW)

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我的土味 / My Earthy Taste
Single channel Mpeg-4 video, 2:44 min, 2018

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Credits:

Director: Hoo Fan Chon

Composer, song arrangement, recording/mixing & vocal: Tseng Zi-Yi

Lyrics by: Hoo Fan Chon, Tseng Zi-Yi

Guitar: Mountainqrist
Mastering: Acuteosm

Music Studio
Cinematographer, editing and post-production: MOC 

Song title typeface by: Loser Calligrapher

This project was supported by Ministry of Culture Taiwan and produced by Open Contemporary Art Center / Petamu Project.

This music video is a collaboration with the singer-songwriter Tseng Zi-Yi, charting an attempt to inscribe the lowly regarded tilapia fish into the popular domain of the internet. The piscine protagonist of this song was personified by Tseng, while the lyrics were partly inspired by the Taiwanese recipes for tilapia dishes. This work interrogates the complex branding exercise that has been performed upon this fish – from being demonised a foreign invasive species to its association with being a free protein source for some migrant workers in Taiwan, before being gradually nationalised and naturalised as the Taiwanese Sea Bream.

See also “我餵人人人人餵我 I Feed The Masses While The Masses Provide For Me”